CRM · Product
Offer System
Cut offer creation from 7–20 min in PowerPoint to seconds. Interactive one-pagers with flexible pricing, itinerary preview, tour specs, and location highlights — ready to send out of the box.
Product Owner · Internal tools & CRM
Hi, I'm Tim Pavlič.
I make internal tools agents actually use.
Four years at World Discovery, a tour company. I took over a legacy CRM used by ~60 agents and shipped the Offer System that cut quote creation from 7–20 minutes in PowerPoint to seconds. I sit between department leads and developers: what to build, what will break, what can ship without a rewrite.
PO
· Internal tools
About
From design and code to product ownership.
I came through UI/UX design and full-stack development into product ownership of an internal CRM.
At World Discovery I scaled in-house brand websites from 25 to 160, co-built a custom CMS
(Laravel/Filament + Next.js), then owned the agent-facing CRM.
I am strongest where ops and engineering meet: gathering what agents actually do, spotting what a
legacy system cannot support, and shipping the next useful increment instead of a rebuild.
7–20 min → sec
Offer creation after Offer System
~60
CRM users across the company
25 → 160
In-house brand websites managed
SI · EN
Native Slovenian, fluent English
Open to
Remote, hybrid, or on-site · Ljubljana · Available immediately
Selected Work
What I've shipped.
CRM · Product
Agent Cockpit & Itinerary Planning
Guided agents through structured daily workflows. Redesigned itinerary planning so data stayed consistent in one place — the more the system held, the easier agents' work became over time.
Development · Scale
CMS & 160 Brand Websites
Co-built in-house CMS on Laravel/Filament + Next.js. Scaled WordPress/Sage theme operations from 25 to 160 brand sites. Set up GitHub Actions pipelines and internal error monitoring.
Skills
What I work with.
🧭
Product & Analysis
💻
Development
🎨
Design & Communication
📈
SEO & Operations
Experience
Where I've grown.
World Discovery
May 2022 — Jul 2026Tour company · Ljubljana · Developer → Head of Development → Product Manager
CRM Platform — Product Manager
Nov 2025 — Jul 2026
- Shipped Offer System: cut offer creation from 7–20 min in PowerPoint to seconds — one-pagers ready to send
- Took over legacy CRM (~60 users); shipped Agent Cockpit and itinerary planning without a full rebuild
- Main point of contact between department leads and the development team
- Specified UI and workflows visually for developers, using a design background to reduce misalignment
Head of Development
Sep 2024 — Jul 2025
- Led up to 3 developers — onboarding, planning, code reviews, and 1:1s
- Set up GitHub Actions deployment pipeline and internal error monitoring
- Defined UX and technical direction for in-house CMS and brand websites (Laravel/Filament + Next.js)
Web Developer
May 2022 — Sep 2024
- Scaled brand websites 25 → 160; co-built CMS (Laravel/Filament + Next.js)
- Custom WordPress checkout with REST APIs and webhooks; technical SEO across portfolio
Freelance — Web Development
May 2022 — Jul 2026Parallel to World Discovery · Slovenia
- Client websites (WordPress), ecommerce backends and REST APIs (Laravel, Node.js/TypeScript), Stripe, and small-business CMS/dashboards — alongside the full-time role
ENIKAM
Aug 2021 — May 2022Contract · Remote
- UI/UX design — user flows, wireframes, visual design in Figma
Odkritje s.p.
Sep 2020 — May 2022Part-time · Remote
- UX research, wireframing, and UI design for client projects
Earlier — Graphic & UI Design
2019 — 2021Hooray Studios · Be Hempy · Studio Okus · VisArt Studio
Education
Where it started.
🎓
Design of Materials — Design Engineer
ŠCL, VSŠ (Higher Vocational College)
2017 — 2020Graphic design, interior design, project & production management.
Contact
Let's talk.
Looking for Product Owner roles on internal tools, CRM, or ops systems. Remote, hybrid, or on-site — available immediately.
📍 Ljubljana, Slovenia